Get creative: The average US user recycles online passwords at least four times

Users in the US have questionable habits when it comes to creating passwords, according to a new study.

By Eileen Brown for Social Business | August 12, 2019


Think of how casually and often we share our Netflix passwords with people we trust. We live so much of our lives online, yet most of us fail to protect ourselves through our passwords.

Online security systems company surveyed 1,012 Americans to determine which generations are unknowingly putting their online safety at risk.

The results were alarming.

Almost three out of four (72%) of users recycle passwords -- and nearly one in five (18%) are open to sharing their combinations with other people.

Users were 24% more likely to keep their passwords on management apps compared to a sticky note, but it makes little-to-no difference when they are giving our combinations to people who they think they can trust.

Regardless of the requirements across websites, the average password was nine characters, with the majority of users using uppercase and lowercase letters along with numbers and symbols.

PW01 security-org-password-gen-eileen-brown-zdnet.png

Nearly two-out-of-five (39%) users report using 'complicated' passwords, and almost half (46%) believed their passwords qualified as moderately complicated. But one-third (33%) rely on a pet's name, and nearly one in five (17%) use their age in their password.

PW 02security-org-password-components-eileen-brown-zdnet.png

Americans didn't see much wrong with sticking to a mix of letters and personal information, which may not be recommended for security purposes, and almost seven out of 10 (68%) people tweak a password that they have used previously.

While 76% of millennials recycle their passwords, this generation is the most likely to remember them. Just over half of baby boomers (56%) recycle their passwords.

Worryingly, 63% of respondents said that they use the same password for both entertainment and important sites, and recycle the same password four times.

Seven in 10 millennials rely on their memory to store passwords, compared to roughly half of baby boomers. Just over one in four (27%) use a password management app like LastPass.

One in four (26%) use a physical notebook to write their passwords in. Over half of baby boomers (52%) use this method to remember passwords.

The company recommends that "keeping personal information in your mind is the best way to prevent it from getting into the wrong hands."

As technology advances and people are better able to navigate the digital world, the formula we use to protect our information needs to be progressively more complicated: A mix of uppercase and lowercase letters, numbers first, in between, or at the end, and very specific special characters.

Even though you might have a password too difficult to remember, hackers seem always to be one step ahead. Perhaps seeing some of these numbers may motivate you to tighten up your online security even more.

Millennium Knight highly recommends using a password solution like Lastpass to painlessly store and use your passwords. Utilizing Lastpass you can safely generate SECURE passwords and be able to use them again at will on all of your devices, including your laptop, computer, phones, tablets, and more.

Tom Dillon